Follow & Stream
Choice was born in East St. Louis, IL but spent his younger days growing up in St. Louis. After middle school, he and his family moved back to East St. Louis where he spent most of his time on the streets. Though he had a tough upbringing, he always managed to stay positive and had close family bonds. At a young age, growing up around his older brothers that recorded music, Choice knew long ago this was his calling. Since age 9, he has been recording music and developing into one of the most prolific artists to come out of the Midwest. By the time he was 21, he started a record label called NV Entertainment. As his stardom continued to rise and as things started to really blow up, he was involved in an incident that resulted in a 7-10 year prison sentence for a robbery charge. Choice had one thing on his mind all these years, getting back to where he left off in the music industry.
In 2019 while still incarcerated, Choice along with his partners founded Go Time Affiliation, a new independent record label. He spent a lot of his time preparing for his 2020 prison release by writing, concepting, and building a strategy for this 2nd chance at making a name for himself. Choice holds the title of co-owner, signed recording artist, engineer, and producer – a true jack of all trades when it comes to music. His unique sound and versatile flow will be sure to make it's way to your playlists.